To get the most exposure across our network, and maximize traffic from the major search engines, please follow these guidelines for submitting articles and content.
Do
Include an Intro – A brief introductory paragraph not only lets the reader know what your article is about, but can also be used as a “snippet” on other web pages within the ExpertHub network. We use these snippets to promote contributed content on relevant ExpertHub websites. Thus, an introductory paragraph can get your content more exposure across our network. One example is the featured articles section on the homepage of LawFirms.com.
Keep it Organized – Readers often scan articles to determine if
they’ve found what they’re looking for. Headers and sub-headers are a great way to
break up text and organize the page for a quick-scan. Numbered or bulleted lists
are also an excellent tool for readers to quickly understand your key points.
Show Your Expertise – Write about topics that answer common
questions you receive from clients and that are not commonly featured on the Internet.
For example, instead of writing about DUI laws in your state, write about what
to do (or not to do) when pulled over, defensive strategies you’ve used successfully, or common penalties and fines.
Use Examples – When explaining a particular element of a
case, process, or law, use an example from a previous case to demonstrate how
that element is used in practice. This helps build rapport with the reader,
showing them you know how to help with their situation.
Email Us! – If you have difficulty with the submission process,
need ideas for topics to write about, or have content that you’re unable to upload
(such as PDF’s, images, videos), email seo@experthub.com and we’ll be happy to assist you.
Don’t
Post Duplicate Content – Please do not pull articles or
content that have already been posted to another website (like your firm’s website
or a blog). Content that has been posted on the Internet has already been
indexed by major search engines. Reposting it may result in a “spam” flag and the
article will not be re-indexed. The result: no traffic to your article. In
addition, websites that continually post duplicate content could potentially
get black-listed.
Include Your Contact Information – It’s tempting, but unnecessary. We've designed the pages so that your
profile will be tastefully displayed and highly visible on the page, meaning potential clients will have every opportunity to contact you should they so desire. Adding contact information to the actual
article diminishes it's value and tends to make it look like a
paid advertisement. The purpose of the expertSYNDICATION program is to build your online
reputation, establish authority and build a rapport with readers, not to sell them
like a direct marketing campaign.
Waste Your Time – We know your time is valuable. Do not spend
it worrying about fonts and formatting. We’ll make sure your article is formatted
properly for the webpage on which it will be placed. We want you to invest your
time in the quality, organization, and depth of the information provided.
